Jeddah: 31-10-2016 - In continuation of the most successful marketing plans of the 10th edition of the Luxury Motor Show (EXCS), which was held at Jeddah Hilton, Arabian Petroleum Supply Company (APSCO), producer and marketer of "Mobil 1" oil, sponsored the show that fits with the strategic plans of the company; according to Mr. Mohammed Islam, Marketing Manager at APSCO.
Mohammed Islam, as well, underlined the importance of this show as being specialized in luxury motors and super sports cars such as ASTON MARTIN, MERCEDES, PORSCHE and other famous luxury models which use "Mobil 1" oil and are implied in its marketing programs.
After the show's conclusion, Mohammed Islam commented as saying: ""We found that our sponsorship of the luxury Motor Show (EXCS) is an important step to showcase our services and products through such a distinctive and renowned platform was very positive."
And added: "The new "Mobil 1" oil is one of the most important engine oils, the main sponsor of Mercedes F1 racing team, and the leading racing team in F1 races.
A large number of EXCS visitors participated in the in virtual reality competitions on electronic devices provided by "Mobil 1" at its stand. The participants in the competitions enjoyed exciting and unique experience through the virtual reality races. Through providing of such experience, which only can be practiced at racing circuits and tracks, "Mobil 1" aimed at creating live race enthusiasm. As a result of this unique experience, "Mobil 1" stand enjoyed unrivaled turnout of visitors who competed among themselves, and received many winning prizes.
Furthermore, Mohammed Islam added: " By providing of these electronic devices, we wanted to grant our stand visitors a memorable virtual experience, as well as, to raise the challenge and excitement among the show visitors through this advanced technology. It was a successful experience, indeed."
Arabian Petroleum Supply Company (APSCO) signed an agreement with Oriental Technology Limited (OTL), one of the largest business groups in China. Under the agreement, APSCO will produce and supply lubricants to OTL. The agreement also underlines the advancement of the Saudi lubricant production plants and the highest quality of its products, which helped in wide presence of these products worldwide.
The agreement was officially announced in a special ceremony held for this purpose in the city of Guangzhou, and attended by a delegation from APSCO. Speaking at the ceremony, Mr. John Chan, Chairman of OTL, expressed his pleasure for this strategic partnership with one of the biggest and most important companies in the area of lubricants production in Saudi Arabia and the region alike.
Meanwhile, Mr. Khalid Al-Tayeb, General Manager of Lubricants and Specialties at APSCO, who participated in the ceremony, expressed his delight the high levels of petroleum products industry in Saudi Arabia, and stressed the importance of quality of APSCO products, which contributed to its arrival to many global markets
One of the most significant elements that led to the signing of this agreement is the high quality of the company's products, which formed a testimony for its products' presence in many international markets, as well as, the advanced plants that equipped with advanced and modern equipment for the production and mixing of lubricating oils.
Noting that earlier a high level delegation from OTL visited APSCO's plants and be acquainted of all lubricants mixing and production lines, as well as to ensure the quality of manufacturing and materials used. The OTL delegation was impressed with the high levels of production technology and quality of the products.