Mobil 1 VR Photo 2 2Jeddah: 31-10-2016 - In continuation of the most successful marketing plans of the 10th edition of the Luxury Motor Show (EXCS), which was held at Jeddah Hilton, Arabian Petroleum Supply Company (APSCO), producer and marketer of "Mobil 1" oil, sponsored the show that fits with the strategic plans of the company; according to Mr. Mohammed Islam, Marketing Manager at APSCO.
Mohammed Islam, as well, underlined the importance of this show as being specialized in luxury motors and super sports cars such as ASTON MARTIN, MERCEDES, PORSCHE and other famous luxury models which use "Mobil 1" oil and are implied in its marketing programs.
After the show's conclusion, Mohammed Islam commented as saying: ""We found that our sponsorship of the luxury Motor Show (EXCS) is an important step to showcase our services and products through such a distinctive and renowned platform was very positive."
And added: "The new "Mobil 1" oil is one of the most important engine oils, the main sponsor of Mercedes F1 racing team, and the leading racing team in F1 races.
A large number of EXCS visitors participated in the in virtual reality competitions on electronic devices provided by "Mobil 1" at its stand. The participants in the competitions enjoyed exciting and unique experience through the virtual reality races. Through providing of such experience, which only can be practiced at racing circuits and tracks, "Mobil 1" aimed at creating live race enthusiasm. As a result of this unique experience, "Mobil 1" stand enjoyed unrivaled turnout of visitors who competed among themselves, and received many winning prizes.
Furthermore, Mohammed Islam added: " By providing of these electronic devices, we wanted to grant our stand visitors a memorable virtual experience, as well as, to raise the challenge and excitement among the show visitors through this advanced technology. It was a successful experience, indeed."